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TikTok Grants Users Authority to Decrease AI-Generated Content in Personal Streams

The platform is rolling out a new feature that allows them to cut down on the amount of AI-made videos appearing in their timelines. This step comes as the company revealed that it currently hosts in excess of 1 thousand million content made with AI.

Trial and Implementation

This change is in a pilot phase over the following weeks before a full-scale release. This advancement comes amid a increase in content created by AI, driven by emerging AI video creators.

AI Proliferation Online

Studies have shown that nearly one in 10 of the quickest rising content creators on a popular video site primarily display clips produced artificially. A considerable share of this content is deemed low-quality AI content, a term for poor-quality, bulk-generated content that is typically illogical or dreamlike.

Based on user feedback that many people enjoy content created using AI tools, including digital art to science explainers, and we aim to give people the option to increase or decrease of that, according to their own preferences,” stated a spokesperson.

Volume and Proportions

The platform shared that there are now 1.3bn videos on its network identified as AI-generated. In total, over 100 million media items are submitted to the platform every day, making AI content a limited percentage of its overall inventory.

Customizing Your Feed

Users will be able to decrease or raise the volume of artificial media they view by opening the “manage topic” feature in the app and picking “AI-generated content”. Other topics that currently be adjusted under the tool include news, clothing, beauty, and movement.

Content Labeling and Policies

The platform’s policies require users to label lifelike artificially created content, and it prohibits malicious AI impersonations of well-known individuals or crisis events. Any realistic AI video that is not labeled can be taken down under its user guidelines.

Additionally, the service will now attach an artificially created label to content created with its proprietary AI systems, or detected by an industry-wide initiative for recognizing content made by AI. This measure is designed to help prevent users from seeking to evade the disclosure requirement.

Responsible AI Funding

The company is furthermore introducing a two million dollar AI literacy fund for experts and groups to produce learning resources about responsible artificial intelligence. This initiative will assist educational bodies focused on training programming and robotics.

Moderation Strategy

The platform has justified its content review process, amid discussion over intentions to make redundant a large number of safety staff in the United Kingdom. TikTok is set to reduce a significant number of roles in its trust and safety division in its British office, with worker representatives and online safety experts expressing worry that humans are being replaced by AI moderation.

A company official clarified that people-led review would still have a role, but artificial intelligence can shield workers by filtering out the most graphic content prior to it is viewed by people. The company stated a significant reduction in explicit and harmful content handled by content reviewers over the last 12 months due to the use of its machine learning processes.

We believe it is crucial to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to reduce exposure to dangerous material as rapidly, which is why a significant AI assistance is proving valuable process content quickly.”
About the author

Haley Roach

A seasoned business strategist with over a decade of experience in corporate growth and digital transformation.

Core Jackpot Group

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